Luke Flatla, IKAWA Coffee

Luke Flatla is Head of Sales and Operations at IKAWA Coffee, a London-based startup that designs and manufactures a digital micro-roaster for coffee beans. In this video case story, Luke discusses how he’s successfully used Scandinavia Stories’ methods to develop and implement a go-to-market sales strategy at IKAWA Coffee.

Luke participated in our ‘Storyboarding Future Scenarios’ workshop at Westminster Business School, part of a Strategic Management module for Executive MBA students. The purpose of the workshop was to teach participants creative ways of addressing business strategy. They were asked to think imaginatively and strategically about the future opportunities and threats for Waterstones booksellers given its current strengths and weaknesses. They used their collaborative insights to create a narrative for a future scenario in which Waterstones could find itself in ten years time, and to devise a strategy that would allow the company to succeed in the event of that scenario.

You can read a transcript of the case story below the video. You can read a summary outline of the workshop content here.



Video transcript

What we did in the workshop

‘While I was an MBA candidate at Westminster Business School, the Strategic Management course offered a workshop with Scandinavia Stories. We were tasked with a case study where Waterstones the bookseller was trying to plan for the future of retail bookselling. As a team, we were asked to create a scenario about what could happen ten years down the line. We brainstormed different ideas about what could potentially happen, and with the help of the Scandinavia Stories Method we then categorised those ideas and built them into a storyboard that everyone on the team could visualise. Everyone in the team could then convert their feelings about what could happen in the future to turn these stories into real options that Waterstones could conceivably act on.

I thought that was very powerful in the sense that we took these abstract ideas, categorised them and broke them down into something that we could actually make sense of and illustrate, so that everyone on the team could understand what was going on.’

How it helped me in my job

‘One way in which Scandinavia Stories’ methodologies have helped me in our company is in bringing to life a lot of our ideas and brainstorming sessions. As an example, we were working to bring our coffee roaster into the educational scene, and to do so we were looking to partner with coffee schools. Several different ideas had come about, one where we would give the product to schools to use to create awareness, another idea was to develop programmes with the school in partnership, and another idea was where we could create a co-branded learning programme. Without devising this strategy on paper, we were able to take our ideas, categorise them and construct a storyboard about how each scenario would play out. Once these scenarios were illustrated as a kind of ‘photo’ on a whiteboard showing what could potentially happen, it was really easy to present this to my managing director and also to the board of directors. It helped create a sense of buy-in because it clearly illustrated the ideas that we wanted to take forward.

So the Scandinavia Stories approach really helps in consolidating a lot of brainstorming sessions that I think that any startup is going to be faced with.’

Case story: Luke Flatla, IKAWA Coffee
Case story: Luke Flatla, IKAWA Coffee

Luke is Head of Sales and Operations at IKAWA Coffee. In this video, Luke discusses how he's successfully used Scandinavia Stories methods to develop and implement a go-to-market sales strategy at IKAWA Coffee.

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